Pokemon Go Case Study

With Code Web Media’s all-in-one marketing solution, We handled indirect marketing through social media. Within 7 days, we were able to reach an estimated 371,180 app downloads worldwide, given the company had an excellent budget for this project.


Over the years, we have made many brands go viral, but getting Pokemon Go viral is one of our most important achievements.

Social Media Reach
Campaign Days

Pokemon is a well-known franchise and everyone has heard of it in one way or the other. Pokemon Go, however, was fairly new and not many people had heard of the game’s release on day one. 

Since we got the opportunity from Niantic to make Pokemon Go mobile game known to the people who have never heard of it, we took it upon ourselves to interest the user in downloading the mobile game. Mr. Villasanta from Niantic told us that they wanted to reach out to people in the most remote locations.

Niantic: We want Pokemon Go to reach even the most remote locations.

We took the most creative way to interest players from the remote locations. Memes, we hired an in-house team of Pokemon Expert and told them to create the memes that would interest people who have heard of Pokemon, and those who have not heard of Pokemon. 

It worked, within a solid week, we helped Ninatic generate 1m Facebook likes. By the time our campaign was over, we had helped Niantic generate 1.8m Facebook likes. With our indirect approach, the Pokemon Go game reached organically over 48m users on Facebook & Instagram. Garnering a total of 12.1m engagement on Facebook & Instagram through memes and videos. Pokemon Go was the first game to reach 10m downloads within a week.

Client: Niantic
Project: Pokemon Go

Pokémon Go is a 2016 augmented reality mobile game, part of the Pokémon franchise, developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android devices.

Pokemon Go Reach Per Day: Before & After

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